Hannah brings with her over 25 years of real experience, contacts and context and an MBA from Hult Business School, a top tier business school. She advocates an informed and proactive approach putting forward the right strategy, partners and concepts that will ensure success for your Location Based Entertainment and Leisure & Entertainment asset strategies.

On commercial asset strategy consultancy she supports/project manages the economics and programming of projects including:

• Benchmarking/Data Collection

• Market Assessment

• Market Intelligence

• Demand Determination/Feasibility

• Programming & Leasing Strategies including Complimentary Assets including Retail and F&B

• Seek & Secure IPs and Concepts

To ensure that projects are correctly sized, conceptualized and fit for market from day one. To name a few, she has worked with UAE based entities such as MAF and Miral and Saudi based entities such as Neom.

With IP owners and concept partners, Hannah leads their Middle East strategy and works directly with brands such as Moonbug (CocoMelon, Blippi etc), Hasbro (Nerf, PlayDoh etc), Netflix, Mattel (Barbie, Hot Wheels etc) and Sony/PlayStation as well as non-IP LBE and Cinema based concepts across the MENA region. Often called by partners their ‘Woman in the Middle East’ she advises and consults on the full life cycle of projects to ensure concepts are localized and MENA market ready, this work includes:

• Market Intelligence

• Ideation and Conceptual Advisory

• Business Matchmaking, to secure a suitable Middle East partner/s

• Partnership Deal Structure Advisory

• Assistance on securing space, and thereafter roll out advisory

Hannah has a personal passion for the understanding of the target market and she helps create localized assets that speak to their customer base to ensure high repeatability and profitability. She has worked across a spectrum of channels and verticals from retail and F&B concepts to sports, culture, leisure and entertainment centers, across all property sectors (retail, commercial and residential); she has been based in the Middle East for 17+ years and has worked in various geographical areas including the UK, MENA and Asia working both client and consultancy side with the likes of The Al-Futtaim Group, JLL and CBRE.

Her breadth of real estate knowledge provides a more holistic and well rounded viewpoint than most, understands the evolving needs of placemaking and the evolution and breadth of the Leisure & Entertainment offering and their requirements in a given market.